Unlocking Performance Growth

3 weeks ago

London, Greater London, United Kingdom MediaCom Full time

About essencemediacom

We are a global communications agency that leads the industry with innovative thinking, driving explosive growth for brands and helping our clients see beyond the horizon. Our daring global network of 10,000 influencers helps our clients break boundaries in media, uncover novel ideas, and unleash exponential growth. We challenge conventional thinking to propel our clients' businesses forward at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. We are committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all.

We welcome conversations about flexible working arrangements for all roles at MediaCom London.

The Client – adidas:

adidas is one of the world's leading sports brands with a hugely ambitious purpose to change lives through sport. Everything we do is rooted in sport. Sport plays an increasingly important role in more and more people's lives, on and off the field of play. It is central to every culture and society and is core to our health and happiness.

The Breakthrough planning brings this concept to life.

Job Title: Unlocking Performance Growth

Role & Responsibilities:

  1. Conduct thorough reviews of campaign structures and perform deep dives to support regular audits and analytical deliverables at a Hub/Global/Market Level.
  2. Collaborate closely with clients to implement Google/Meta/Other Betas/Extensions and work closely with the Performance Director on developing strategic partnerships.
  3. Work closely with the Performance Director to identify and deliver performance marketing requests and reports to drive excellence.
  4. Collaborate with the Performance Director to deliver cluster deliverables.
  5. Assist in managing templatization for data requests to ensure complete fulfillment of requirements.
  6. Support the director in consolidating performance marketing insights/data from individual clusters.

Key Stakeholders:

  1. Cluster Teams
  2. Cluster Performance Leads
  3. Hub Team
  4. Meta, Google and ROIH cluster and EM SPOCs

Key Deliverables:

  1. Hub QBR
  2. EM Hub YBR
  3. Regular audits for search, display & social with tactical & strategic areas to scale and optimize campaigns.
  4. Develop training and learning materials for clusters to equip them well with platform expertise.
  5. Data validation for key deliverables.
  6. Driving Test and Learns (Support Function).
  7. Strategic decks/deliverables on request by the Hub (Support Function).
  8. Strong experience managing workflow and campaigns across a large global network.
  9. Confident interpreter of data and insight.

Key Performance Indicators:

  1. Positive client feedback.
  2. Positive feedback from local market teams.
  3. Delivery of agreed KPIs based on the global contract.
  4. Award-winning work recognized across the business and wider industry.

What we can offer you:

  1. Company pension scheme.
  2. Private medical insurance.
  3. 25 days holiday (increases with length of service).
  4. Life assurance.
  5. Permanent health insurance.
  6. WPP share options scheme.
  7. Discretionary bonus scheme.
  8. Free eyecare vouchers and money off glasses.
  9. Extensive training and development.
  10. Corporate gym memberships.
  11. Cycle to work scheme.
  12. Interest-free travel loan.
  13. Free breakfast (cereal and fruit).
  14. Smart shopper (online discount on a variety of products).

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