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Event Marketing Manager

2 months ago

London, Greater London, United Kingdom Plentific GmbH Full time
Event Marketing Manager

We're Plentific, a leading real-time property solution, and we're looking for a talented Event Marketing Manager to join our ambitious team. As a global company, headquartered in London, and operating across the UK, Germany, and North America, we're dedicated to helping landlords, letting agents, and property managers streamline operations, unlock revenue, and increase tenant satisfaction through our award-winning SaaS technology platform.

The Event Marketing Manager will be responsible for developing and executing key marketing initiatives to drive user acquisition, retention, and revenue growth. This role focuses on event planning, digital marketing execution and optimization, and content creation, including website updates, email campaigns, and agency management. The Events Manager will lead internal and external events, webinars, partner marketing initiatives, and social media efforts while overseeing sales enablement and inbound marketing.

Key Responsibilities:

  • Develop and execute event marketing plans for physical and digital formats aligned with company objectives.
  • Collaborate with cross-functional teams to manage event logistics, including venue selection, vendor management, and coordination.
  • Utilise online platforms to engage target audiences and drive attendance.
  • Create compelling event content such as blogs, marketing assets, promotional emails, and newsletters.
  • Manage event budgets and timelines, ensuring timely and cost-effective delivery.
  • Analyse event performance metrics and recommend improvements.
  • Stay updated on industry trends to enhance event marketing strategies.
  • Oversee the creation and maintenance of event landing pages with essential details.
  • Support the marketing team with social media, paid advertising, copywriting, and Canva design tasks.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2+ years of experience in events marketing roles, with a proven track record of driving significant user growth and revenue impact via events, trade shows, and digital campaigns.
  • Experience managing performance marketing campaigns across multiple channels, with a deep understanding of metrics, attribution models, and optimisation techniques.
  • A deep understanding of targeting, client journeys, data-driven decision-making, and a passion for driving measurable results.
  • Experience with or willingness to learn tools like Canva, Hubspot CMS, Salesforce CRM, and our marketing automation tools.

What We Offer:

  • A competitive compensation package.
  • 25 days annual holiday.
  • Flexible working environment, including the option to work abroad.
  • Private health care for you and immediate family members, with discounted gym membership, optical, dental, and private GP.
  • Enhanced parental leave.
  • Life insurance (4x salary).
  • Employee assistance program.
  • Company volunteering day and charity salary sacrifice scheme.
  • Learning management system powered by Udemy.
  • Referral bonus and charity donation if someone you introduce joins the company.
  • Season ticket loan, Cycle to work, Electric vehicle, and Techscheme programs.
  • Pension scheme.
  • Work abroad scheme.
  • Company-sponsored lunches, dinners, and social gatherings.
  • Fully stocked kitchen with drinks, snacks, fruit, breakfast cereal, etc.