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Partnerships Marketing Manager

2 months ago

Bridgend, Bridgend county borough, United Kingdom Sadler Recruitment Ltd Full time
About the Role

We are seeking an experienced Partnerships Marketing Manager to join our team at Sadler Recruitment Ltd. As a key member of our marketing team, you will be responsible for developing and implementing sponsorship activations with our strategic partners.

Key Responsibilities
  • Sponsorship Activation
    • Manage the day-to-day account management of partners and stakeholders to ensure program success and maximize sponsorship value.
    • Collaborate with partners to develop and execute sponsorship activation and campaign planning, including program planning, campaign management, tactical execution, and promotions.
  • Player Sponsorship
    • Manage the execution of player contract obligations to promote the brands and products.
    • Act as the lead liaison for marketing initiatives and activations with pro players, including content requirements, product development processes, and third-party relationship activations.
    • Deliver a strong framework to manage the player responsibilities and demonstrate the value of these investments to the organization.
    • Maintain a strong industry presence by supporting activations across the youth and player development programs.
  • Sponsorship Acquisition
    • Support the acquisition of professional player and commercial sponsorships by assisting senior management with identifying, valuing, and negotiating potential sponsorship opportunities.
    • Drive joint go-to-market campaigns and launches of new partnerships to accelerate awareness and adoption of our collaborative solutions, integrations, and relationships.
    • Support the creation of communication materials for new partnerships that align both brands through collaborative messaging.
  • Reporting and Governance
    • Leverage consumer insights, business data, and previous activity learnings to inform evidence-based decision-making.
    • Define key performance indicators (KPIs) for partner marketing initiatives and track campaign performance against established metrics.
    • Analyze campaign data and provide insights to optimize future marketing efforts and maximize ROI.
    • Host quarterly/bi-annual marketing reviews with strategic partners, present campaign performance and ROI, and make recommendations to ensure action follow-up.
    • Improve and apply processes and best practices to ensure program success and measure outcomes, sharing with key internal stakeholders.
Requirements
  • Detailed experience working in a marketing or partnership role, ideally within a sports-related environment (or similar).
  • Demonstrable experience working within a campaign-focused role and experience of campaign planning and sponsorship activation with multiple partners.
  • Ability to work with clients, partners, and teammates at all levels, establishing credibility and building trusted status.
  • Ability to nurture relationships within complex partners, at multiple levels.
  • Results-orientated with the ability to plan and deliver against project deadlines.
  • Strategic thinker, able to see opportunities and maximize these.
  • Educated to degree level or with proven commercial experience.