Digital Growth Marketing Strategist
2 days ago
At Plum Fintech, we're revolutionizing personal finance with AI and automation. As one of the first to pioneer this technology, we've already helped people set aside over £2 billion across 10 European markets.
Our success is a testament to our diverse team's passion and dedication. Based in London, Athens, and Nicosia, over 180 talented individuals work together to empower people to do more with their money.
As a Referral Manager, you'll lead and optimize our Refer-a-Friend program across all markets. Your primary goal will be to maximize ROI while attracting high-quality customers.
Key Responsibilities:- Own, manage, and optimize the performance of Plum's Refer-a-friend scheme across all markets.
- Conduct deep analysis of user cohorts to identify key triggers and products that drive successful referrals and high engagement.
- Plan, implement, and analyze A/B tests to evaluate the impact of the Refer-a-friend channel against KPIs.
- Data modelling, forecasting, and analysis of our refer-a-friend channel.
- Partner with product, marketing, and creative teams to ensure that refer-a-friend campaign strategies align with overall business goals.
**Requirements:**
- A proven track record in digital marketing, referral programs, or growth marketing, especially within B2C environments.
- Strong skills in data analysis to measure campaign effectiveness, optimize strategies, and understand customer behaviors.
- Collaboration skills within cross-functional teams (Product, Engineering, Design, Marketing), translating business requirements into solutions.
- Previous experience in Fintech, B2C digital businesses, and/or fast-paced scale-up environments is valued.
**What We Offer:**
- Private health insurance.
- Annual training budget.
- Flexible approach to remote working, though we encourage at least 2-3 days a week in our office for optimal collaboration.
- Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks, and coffee.
- 2 weeks paid sabbatical after four years of service.
- 25 days holiday a year, excluding bank holidays (33 in total).
- Employee referral scheme up to £4000.
- 1 day paid leave for volunteering, supporting you giving back to society.
- Enhanced maternity pay.
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