Senior Social Media Manager
7 days ago
At WHSmith, we are seeking a highly skilled Social Media Content Creator to join our Digital Marketing team. The successful candidate will be responsible for creating engaging content across multiple social media platforms, including Instagram, Facebook, TikTok, and Pinterest. As a key member of our team, you will work closely with our Digital Marketing Controller and the Travel Social Media Manager to develop and implement a comprehensive content strategy that drives brand awareness, engagement, and sales.
Main Responsibilities:
- Develop and execute a content calendar for our social media channels
- Collaborate with our creative studio to create high-quality, engaging content
- Manage and schedule content across all social media platforms
- Monitor and analyze social media performance, providing insights and recommendations for improvement
- Work closely with our buying and trading teams to deliver funded activity as part of wider marketing media packages
Requirements:
- 2+ years' experience in a social media role, either in-house or agency-side
- Demonstrable experience in creating content and campaigns driving engagement
- Ability to create different content types, working with design teams or on-location
- Highly aware of social platforms and trends, with the ability to react quickly to create relevant ideas and content
- Experience reporting on social media performance
About WHSmith:
As a proud and diverse group of over 12,000 colleagues, we are committed to delivering exceptional customer experiences, driving business growth, and creating a better business for our people, our planet, and the communities we serve.
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