Business Development Marketing Specialist

4 weeks ago

London, Greater London, United Kingdom Instant Impact Full time

We're seeking a highly skilled Marketing Executive to join our dynamic Growth team at Instant Impact. As a key player in our demand generation strategy, you'll work closely with the Marketing, Sales, and Senior Leadership teams to deliver campaigns that drive engagement and build trust within our core target market.

About the Role
  • Marketing Campaigns & Events: Execute our marketing plan across online and offline channels, ensuring campaigns meet lead generation and engagement targets for Instant Impact and Impact X brands.
  • Event Management: Coordinate high-profile events, from venue selection to marketing and on-the-day setup, to create events with Impact.
  • Social Media Management: Lead our presence on LinkedIn, TikTok, Instagram, and YouTube by producing and managing engaging content and supporting team members in content creation.
Key Responsibilities
  • Partner with the Senior Marketing Manager, Senior Marketing Executive, and Sales team to align and execute initiatives that contribute to our overall strategy.
  • Keep our content and events calendar fresh and up-to-date, bringing creative ideas to elevate our social channels.
  • Work closely with our Senior Marketing Executive to set up and optimize campaigns across our mar-tech stack, including marketing automation tools like HubSpot.
  • Analyze campaign data to recommend improvements and optimizations, ensuring our strategies stay on target.
  • Maintain our website with timely content updates and SEO-friendly practices, collaborating with the team for continuous improvement.
Requirements
  • 2+ years in a B2B marketing role, ideally in a high-growth or sales solutions environment.
  • Marketing Automation Expertise: Proficient with tools like HubSpot, Marketo, or similar platforms.
  • Innovative Problem Solver: You're eager to tackle challenges with creative solutions and adapt quickly in a fast-paced environment.
  • Analytical Mindset: Skilled in data analysis and campaign performance tracking to drive optimization.
  • Self-Starter: Organized, detail-oriented, and comfortable managing your workload to meet deadlines.
  • Team Player: Effective communicator with a collaborative spirit, ready to work across teams to achieve goals.
What We Offer
  • Competitive Salary & Bonus: Earn a great base salary plus an extra 10% bonus on top.
  • Work from Anywhere: Enjoy the freedom to work from anywhere you choose for up to 4 weeks a year.
  • Home Office Allowance: Receive £200 to set up your perfect home office.
  • Personal Development Fund: Invest in yourself with a £500 annual allowance for personal growth and learning.
  • Generous Time Off: Take advantage of 25 days of holiday, plus Bank Holidays, an Employee Enrichment Day, and a Recharge Day each year.
  • Fun Team Incentives: Join us for team-building weekends, fun socials, and delicious team lunches.
  • Dedicated Development Time: Spend 10% of your workweek on personal development, client projects, and contributing to Instant Impact.

We're committed to maintaining and growing our diverse and dynamic team and the inclusive culture we have built. We encourage everyone to bring their authentic selves to work regardless of; age, sexuality, religion, disability, pronouns, neurodiversity, gender, ethnic group, or beliefs. Instant Impact is actively seeking to hire a diverse workforce so we can continue to celebrate inclusion and diversity in its full.

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