Digital Optimization Specialist
2 weeks ago
We are seeking a highly motivated and results-driven Digital Optimization Specialist to join our team at Geeky Tech Ltd. In this role, you will work with a diverse portfolio of B2B technology clients, managing and optimizing campaigns across paid search and paid social mainly.
About the Role:
- Conduct thorough audience research and provide tailored media plan recommendations for B2B clients.
- Manage and optimize PPC campaigns, ensuring alignment with client objectives and KPIs, with the support of a PPC Executive helping on ongoing management tasks.
- Deliver actionable insights and strategic recommendations based on monthly reporting.
- Stay ahead of industry trends and developments in both paid search and LinkedIn Ads specifically.
- Collaborate with a team of passionate paid media & SEO experts from both departments to continuously enhance our approach and performance.
Key Responsibilities:
- Manage and implement B2B-focused paid search and paid social campaigns.
- Optimize campaigns to drive key performance metrics and improve ROI, providing data-driven recommendations to clients.
- Deliver weekly internal performance reports with insights, alongside regular client check-ins to ensure campaign goals are on track.
- Monitor campaigns daily to ensure budget adherence and identify opportunities for improvement.
- Handle communication with clients for the PPC part of the service, providing timely updates and addressing routine requests (e.g., campaign adjustments, creative updates) via our ticketing system.
- Create comprehensive monthly reports using our templates and participate in client meetings to communicate campaign performance and discuss future optimisations.
Our Ideal Candidate:
- Experience running B2B campaigns, with strong expertise in both Google Ads and LinkedIn Ads.
- Strong client-facing skills with experience managing and communicating directly with clients.
- In-depth knowledge of PPC campaign planning, implementation, and optimization to best practices.
- Demonstrated ability to analyze and report on PPC campaign performance, offering actionable insights and recommendations.
- Solid understanding of conversion tracking and its application in campaign optimization is a bonus.
- Data-driven with strong analytical skills and a focus on measurable outcomes.
- Hands-on experience with using analytics platforms (e.g., Google Analytics) to assess performance and report on results.
- A proactive approach, with a passion for PPC and a drive to stay ahead of industry trends.
- A desire to continuously learn and grow in a fast-paced, dynamic environment.
What We Offer:
- An estimated salary of £45,000 - £60,000 per annum, depending on experience.
- Fully remote, flexible 35 hours/week.
- 23 days holiday a year, plus all public and bank holidays.
- Social events - our Christmas parties are legendary.
- Career progression.
- Training budget and dedicated L&D days.
Life at Geeky Tech:
We blend the dynamism of the digital world with the flexibility of remote working, allowing our team to combine home comforts with exciting global ventures. We pride ourselves on continuous learning, always staying ahead in the ever-shifting SEO landscape. Though spread across the globe, we function as a tight-knit family, fostering unity through regular virtual interactions. Our commitment extends beyond work; we prioritize balance, flexible hours, and overall well-being. Innovation pulses at our core, with each week bringing fresh insights and transformative concepts. And at the heart of it all, we ensure every achievement and milestone is acknowledged and celebrated to fuel growth and ambition.
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