Brand Strategist

Job Title: Senior Brand Manager

We are seeking an experienced Senior Brand Manager to lead brand strategy and execution for SC Johnson Ltd in Frimley, Surrey. This role will be instrumental in driving business objectives related to sales, profit, and market share.

• This position requires a solid understanding of ABM marketing and FMCG industry trends.
• You will work closely with Sales, Category, Demand Planning, Finance, and other stakeholders to deliver best-in-class brand performance.
• The ideal candidate will have excellent analytical skills, experience with market data (e.g., AC Nielsen), and good MS Office skills, particularly in Excel.
• A valid driving license is required, as you may need to travel within the UK for meetings and store checks.

1. Partner with the Customer Marketing Manager to establish and implement robust trade and brand strategies, ensuring new product launches and core brand messages align with cluster and regional goals.
2. Lead and present brand strategies to key customers, building strong partnerships through impactful launch plans and securing alignment on activation initiatives.
3. Provide strategic direction in annual business planning for key partners, including the development and execution of pricing and promotional strategies in collaboration with Sales.
4. Actively participate and influence the e-commerce strategy, contributing to digital-first initiatives for the brand.
5. Oversight of special pack strategies, ensuring alignment with brand guidelines and business objectives.
6. Drive excellence in execution at POS by coordinating with Category Management, Shopper Marketing, and Sales to ensure optimal distribution and impactful in-store displays.
7. Collaborate with the Customer Marketing Manager and Finance teams to create, execute, and analyze promotional activities, ensuring a strong alignment with brand equity and promotional guidelines.
8. Monitor key performance indicators for the category, including distribution, competitive activities, and inventory levels, providing actionable insights to drive continuous improvement.
9. Manage and optimize the local brand marketing budget, ensuring strategic allocation for maximum ROI.

• Familiarity with the UK Grocery market for FMCG and experience working in an FMCG environment.
• Solid analytical skills with experience using market data (e.g., AC Nielsen).
• Excellent Presentation Skills.
• Willingness to travel within the UK for meetings and store checks.
• Mobility to work internationally, preferably in Switzerland.
• Degree-level education or equivalent.

• Flexible starting and finishing times + 4.5 day working week.
• Profit Share, Pension, Life cover & Health Insurance.
• Free onsite Gym + free classes.
• Shuttle bus service from local train stations, EV charging points + Cycle to work Scheme.

Estimated Salary: £60,000 - £80,000 per annum, depending on experience.