Content Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom The Channel Company Full time
Job Overview

The Channel Company is seeking a highly skilled Content Strategist to join our team. As a Content Strategist, you will be responsible for delivering excellent enterprise technology content, understanding what makes a great content strategy, and working with internal and external stakeholders to deliver long-term results.

The ideal candidate will have a strong track record in content production, either as a marketer or with a background in journalism, and be comfortable networking with clients and working closely with a sales team.

You will also need to have a good commercial mindset, understanding what will resonate with technology decision-makers, how to structure a campaign accordingly, and how to make this appeal to marketing buyers.

Key Responsibilities

  • Writing and editing content, reports, and white papers on diverse technology subjects, including cyber security, AI, data, and cloud.
  • Presenting research at live online events, working on discussion frameworks for panel debates, and appearing on camera interviewing IT leaders and senior professionals for content and research purposes.
  • Working in a truly creative, multi-disciplinary team encompassing researchers, digital designers, marketers, and other writers.
  • Curiosity and fresh ideas are essential as we pursue different topics and angles to find the stories and formats that satisfy both our audiences and our clients.

Requirements

  • Good understanding of technology, including cloud, cyber security, automation, and data, and the enterprise technology marketplace.
  • Proven ability as a technology writer, with at least 3 years' experience in editorial or commercial writing roles.
  • A commercial mindset with an understanding of the marketing priorities and challenges facing client enterprise technology companies.
  • A trusted voice to clients when it comes to advising on content marketing strategy and enterprise technology topics.
  • An understanding of what makes great content marketing.
  • Excellent verbal and written communication skills.
  • Ability to interpret, analyze, and visualize survey-based research findings.
  • The ability to work collaboratively with other writers, designers, videographers, sales, and marketing teams.
  • Excellent organizational skills and ability to plan and prioritize multiple projects.
  • Excellent presentation skills.
  • Ability to manage business relationships at senior levels.

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