Lead Generation Specialist
7 days ago
Salary:£26,000 - £29,000 per annum in York, UK
We are looking for a skilled Lead Generation Specialist to join our team based in York. In this role, you will be responsible for developing and executing strategies to capture and nurture leads through paid search, email marketing, and social media.
About the Role:
The ideal candidate will have a minimum of 2 years' experience in lead generation, with a proven track record of driving high-quality traffic and conversions through targeted advertising. Your expertise in data analysis will be essential in optimizing campaigns and uncovering new opportunities for growth.
Key Responsibilities:
- Develop and implement lead generation strategies across paid search, email marketing, and social media.
- Manage and optimize paid search campaigns to drive high-quality traffic and conversions.
- Design and execute email marketing campaigns to engage and convert leads.
- Oversee the company's social media presence to boost brand visibility and lead generation.
Required Skills & Experience:
- PPC Experience: Minimum 2 years of hands-on experience managing paid search campaigns.
- SEO Knowledge: A solid understanding of SEO principles, keyword research, and content optimization.
- Email Marketing & Social Media: Proven ability to plan, execute, and measure email campaigns and manage social media accounts.
- Analytical Skills: Strong data analysis abilities and experience with tools such as Google Analytics.
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