Digital Marketing Specialist
7 days ago
At Certain Advantage, we're seeking a skilled Digital Marketing Specialist to join our team in Chester. This role will focus on managing paid media campaigns across various platforms, including Google Ads, Bing Ads, and social media.
The ideal candidate will have experience in PPC advertising, data analysis, and strong communication skills. You'll be responsible for creating and testing ad copy, working with the design team to produce display and discovery campaigns, and reviewing and optimizing campaign performance.
This is an excellent opportunity for someone looking to take their career to the next level in digital marketing. You'll be working closely with a talented team of technical and marketing specialists to drive business growth and success.
Key Responsibilities:
- Run Google Ads campaigns across Search, Display, Video, and Discovery, up to £60,000 per month.
- Create and test ad copy across all platforms.
- Work with the design team to produce display and discovery campaigns.
- Review and optimize campaign performance using data analysis.
- Ensure all accounts are tracking correct conversion actions.
- Split-test and experiment with different campaign strategies.
- Report on performance and provide insights to stakeholders.
What You'll Bring:
- Experience in PPC advertising and paid search campaigns.
- Data analysis skills and proficiency in Microsoft Excel.
- Strong communication skills and ability to present campaign performance to stakeholders.
- A keen interest in staying up-to-date with the latest trends in digital marketing.
- Willingness to experiment and learn new aspects of paid media campaigns.
What We Offer:
- Competitive salary up to £60,000 per year, plus yearly bonuses.
- 25 days' holiday + bank holidays.
- Staff wellness perks and private healthcare.
- City centre office location in Chester.
- Hybrid working arrangement (3 days office-based, 2 days remote).
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