Paid Media Strategist
7 days ago
As a Paid Media Lead, you will be part of our senior team and help lead, inspire, and develop our market-leading Paid Media team.
Your key responsibilities will include spearheading best-in-class Paid Media strategy, automation, and implementation across Paid Search, Paid Social & Digital Display.
To succeed in this role, you will need to be a key figurehead who can work autonomously, as well as collaboratively with both junior and senior team members.
Your role will involve contributing and leading department workstreams, as well as playing a key part in the development of our internal processes and professional output.
As a Paid Media Lead, you will be responsible for overseeing important stakeholders throughout the organisation, including the Group Digital Marketing Director, to facilitate alpha and beta testing, manage partnerships, enhance performance, and align your team's efforts with the overarching Paid Media strategy of the business.
You will work alongside other channel Leads across the Multi-Channel team such as Organic Search, Affiliates & Partnerships, CRM, Trade, Content, as well as CRO and Analytics teams.
Key Responsibilities:
- Demonstrate a strong understanding & showcase a practical ability of working across all Paid Media, with a focus on Paid Search and/or Paid Social platforms and concepts.
- Manage, own, and constantly find ways of improving the workflow of your team through automation & effectiveness. Regularly review team processes (reports, presentations, tools for efficiency.
- Oversee key projects in the team such as implementing new strategies, feed management, change of tech provider, onboarding of new technology etc.
- Support your Managers to continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
- Increase knowledge of different Paid Media functions in the team, providing market context and predicting 'what's next'.
- Help develop the Paid Media department by being innovative and sharing knowledge and processes.
- Own relationships with external suppliers such as Google, Bing, Meta, Snap, TikTok etc. from a strategic & project point of view.
- Own relationships of technology partners & continuously review the market, building a preferred partner list.
- Help to create strategic blueprint frameworks for all accounts, aiming to maintain our position at the forefront of the industry and ensuring that all accounts are managed to achieve best-in-class status. Conduct SWOT analysis on a regular basis, identify new opportunities/platforms and scale them
- Strategise, implement, and analyse comprehensive full-funnel paid media campaigns providing detailed reports on performance and outcomes.
- Develop and manage your team in order to drive business performance Ensure that each member of the team has annual objectives and a PDP to focus on personal and professional training, development and education through regular meetings/catch ups and support in all aspects when needed
- Developing cross channel integration as part of the planning process.
- Act as a point of escalation and manage challenging situations.
- Remain abreast of developments in Paid Media and the broader digital space.
Requirements:
- Ability to pre-empt issues and be pro-active in producing solutions.
- A high degree of numeracy and literacy is essential.
- Ability to work under pressure in a performance driven environment.
- Aptitude to build and maintain strong working relationships.
- Effective in team management (team of 4-6 people).
- Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
- Excellent communicator, comfortable in articulating actions.
- Effective time management skills with the ability to multi-task.
- A high attention to detail.
- Experience managing sophisticated Paid Search/Paid Social campaigns & teams.
- Depth of knowledge of Paid Media, from an implementation & planning perspective.
- Managing Google Shopping/P-Max, Meta DPA, Retargeting & Advantage+ Shopping campaigns.
- Feed Management & Feed Technology knowledge.
- CSS experience.
- Google Analytics experience.
- Working with multiple attribution models.
- An appreciation of the Paid Media ecosystem how Paid Search influences Paid Social.
- Facebook Blueprint Certified
- Google Ads Certified
- Second language an
About Us:
Established in 2000, size? has since evolved into one of the most influential, leading streetwear brands that represent a community connected by fashion, music, sport and art.
From supplying our customers with all of the finest brands in footwear, apparel and accessories from across the globe for over two decades, the size? brand has grown to include its roster of highly sought-after worldwide exclusive product releases - including collaborations with Nike, adidas Originals, New Balance, Reebok and many showcasing and celebrating all things streetwear and the cultures that influence it through size?collections; to working directly with some of the UK's most creative universities through size?syllabus, the size? franchises have evolved over the years to help play a core role in connecting us to our customers.
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