Digital Transformation Lead

6 days ago


Bromborough, Wirral, United Kingdom Beauparc Full time

**Job Summary**

Beauparc is seeking a highly experienced and strategic leader to drive the transformation of our marketing department. As the Head of Marketing Transformation and Innovation, you will be responsible for developing and implementing a comprehensive marketing strategy that aligns with our company's objectives.

**Key Responsibilities**

  • Develop and execute a marketing transformation strategy that modernizes and optimizes our marketing processes, technologies, and organizational structures.
  • Assess existing marketing processes, technologies, and organizational structures to identify opportunities for transformation.
  • Define clear objectives, KPIs, and success metrics to measure the effectiveness of transformation initiatives.
  • Oversee the commercial delivery of the marketing transformation roadmap, including policy and procedure development and risk management.

**Change Management**

  • Lead change management efforts to ensure successful adoption of new processes, technologies, and working methods within the marketing department.
  • Drive the transformation of our B2C sales function with a digital-first approach, optimizing cost per acquisition and retention across all sales channels.
  • Collaborate on building a cultural and communication strategy to embed the transformation into our brand and marketing strategies.

**Technology Implementation and Integration**

  • Evaluate and select appropriate marketing technologies and tools to support transformation objectives, such as CRM systems, marketing automation platforms, and analytics tools.
  • Oversee the implementation and integration of new technologies, ensuring seamless execution in collaboration with IT and other departments.
  • Provide guidance and support for data migration, system integration, and user adoption.

**Organizational Structure and Talent Development**

  • Assess the marketing department's organizational structure, recommending changes to support transformation objectives.
  • Identify skill gaps within the team, developing strategies for talent acquisition, development, and retention.
  • Provide coaching, mentorship, and professional development opportunities to enhance team capabilities.

**Performance Measurement and Reporting**

  • Define KPIs and metrics to measure progress and impact of the marketing transformation initiatives.
  • Use data and analytics to assess the effectiveness of transformation efforts and drive continuous improvement.

**Requirements**

  • At least 7-10 years of experience in marketing and sales operations, with significant time in a leadership role.
  • Extensive experience in digital marketing, including knowledge of digital tools, platforms, and strategies.
  • Proven track record in leading large-scale operational transformation initiatives, including digital transformation and customer experience improvement.
  • Strategic thinking and the ability to align long-term strategies with business goals.
  • Proficiency in data-driven decision-making using analytics to inform strategies.
  • A customer-centric mindset with a deep understanding of customer experience and journey mapping.
  • Knowledge of emerging marketing technologies (MarTech) and hands-on experience in customer-facing digital stack development.
  • Expertise in managing complex projects, including budget management, timeline adherence, and resource allocation.
  • Up-to-date knowledge of marketing trends, integrated marketing communications, consumer behavior, and industry best practices.
  • Experience in the telecoms or utilities industry, particularly in waste management and resource recovery, is advantageous.
  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Advanced Degree (Preferred): MBA or a Master's in Marketing, Communications, or a Business-related field is advantageous.


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