Senior Content Strategist

1 month ago

London, Greater London, United Kingdom VML Enterprise Solutions Full time
Senior Content Lead Opportunity

We are seeking a highly skilled Senior Content Lead to join our Experience Team within VML Enterprise Solutions. As a key member of our team, you will play a pivotal role in shaping and delivering exceptional content experiences for our clients.

Key Responsibilities:
  • Strategic Planning & Client Relationships:
    • Develop and champion a clear content vision and strategy, ensuring alignment with business objectives and brand guidelines.
    • Act as the primary point of contact for clients on all content-related matters, building strong, trusted relationships and understanding their unique needs.
    • Translate client briefs and requirements into actionable content plans, outlining clear objectives, timelines, and resource allocation.
    • Conduct regular content audits and competitor analysis to identify opportunities for improvement and innovation.
    • Stay abreast of industry trends and best practices, proactively sharing knowledge and insights with your team, the wider CX department, and our clients.
  • Content Creation & Execution:
    • Oversee and manage the work of Content Leads and other UX writers, ensuring high-quality output that exceeds client expectations, understanding the importance and difference between content and UX writing.
    • Provide clear direction and feedback to the team, fostering a collaborative and supportive working environment.
    • Contribute to UX writing as needed, demonstrating strong writing and editing skills across various formats and channels.
    • Implement and maintain consistent brand voice and tone across all content deliverables.
    • Develop and strategically direct content calendars, frameworks, and workflows, taking responsibility for the timely delivery of all projects within budget.
  • Performance Analysis & Optimisation:
    • Define and track key content performance metrics, using data to inform content optimisation strategies.
    • Prepare regular reports for clients and internal stakeholders, highlighting key insights and recommendations.
    • Identify and implement opportunities to improve content effectiveness, including SEO optimisation, A/B testing, and user experience enhancements.
    • Continuously evaluate and refine content processes and workflows to maximise efficiency and output quality.
What We Offer:

As a Senior Content Lead at VML Enterprise Solutions, you will have the opportunity to work with some of the most exciting brands around the world. We prioritise your career development and help you grow your skills. We empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package, including hybrid working, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family-friendly policies, discounts with hundreds of retailers, and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solutions culture to life through the actions we all take every day:

  • Connect Meaningfully
  • Inspire Creatively
  • Include Purposefully
  • Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That's why we look for people who go beyond and always push our thinking to be better than yesterday.

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