Cyber Marketing Director

1 week ago


Manchester, United Kingdom NCC Group Full time
About the Role

NCC Group is a UK listed company with a purpose-driven approach to creating a more secure digital future. As Director of Marketing (Cyber), you will play a crucial role in shaping and executing marketing strategies for the Cyber business to reinforce and strengthen our market position and accelerate business growth.

Key Responsibilities
  1. Develop and Execute Marketing Strategy: Create and implement an integrated marketing strategy aligned with the company's objectives for its Cyber business, including branding, market positioning, target audience segmentation, and tailored buyer journeys to drive lead generation, brand awareness, and customer acquisition and retention.
  2. Brand Management: Manage the rollout of the new Cyber brand across our global business, engaging with stakeholders including clients, government agencies, employees, alumni, and influencers.
  3. Marketing Campaigns: Oversee digital marketing activity, including SEO, SEM, paid social media campaigns, email marketing, and content marketing to target and nurture clients and buyers.
  4. Digital Marketing and Tools: Oversee digital marketing activity, including SEO, SEM, paid social media campaigns, email marketing, and content marketing to target and nurture clients and buyers.
  5. Engagement and Relationship Marketing:
  6. Marketing Budget: Responsible for the allocation, effective utilisation, monitoring, and management of the marketing budget aligned to the business strategy and objectives.
Requirements

A degree in Marketing, Business, or a related field, or equivalent experience. Significant demonstrable experience in marketing leadership roles, preferably within the consulting or professional services industry.



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