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CRM Strategy Lead

2 months ago

Surrey, United Kingdom Digital People London Full time
About the Role

We're seeking a seasoned professional to spearhead our CRM strategy, building on the success of our Salesforce deployment. As CRM Manager, you'll collaborate with our internal development team to roll out a new CRM platform that aligns with our marketing cloud and Pardot initiatives.

Key Responsibilities
  • Work closely with our development team to design and implement a CRM strategy that drives business growth.
  • Develop and optimize automated workflows to enhance campaign performance through A/B testing and data-driven decision making.
  • Manage budgets and present performance data to our Senior Management Team (SMT), informing strategic decisions.
  • Lead the recruitment and management of an internal team to support the growing needs of the business.
  • Collaborate with external design and HTML developer partners to ensure seamless integration with our CRM platform.
Requirements

To succeed in this role, you'll need:

  • Proven experience in CRM strategy and implementation.
  • Expertise in Salesforce and Pardot, with a focus on marketing cloud solutions.
  • Strong analytical skills, with the ability to interpret data and drive business decisions.
  • Excellent communication and leadership skills, with the ability to manage cross-functional teams.