Senior Demand Generation Marketing Manager

3 weeks ago

London, Greater London, United Kingdom Pendo Full time
Pendo Seeks Senior Demand Generation Manager

Pendo is looking for a seasoned Senior Demand Generation Manager to join our London-based marketing team. This role reports directly to the Regional VP of Marketing and has a dotted line to the Senior Director Demand Generation in San Francisco, US.

Key Responsibilities:
  • Campaign Management: Plan, execute, and optimize campaigns across various channels, including email marketing, digital advertising, social media, content marketing, and events. Focus on driving high-quality leads and conversions.
  • Collaboration and Alignment: Work closely with the global demand generation team, customer marketing, product marketing, sales enablement, sales, and field marketing teams to ensure alignment on goals, messaging, and targeting. Leverage existing assets and strategies while innovating to meet regional needs.
  • Third-Party Management: Manage relationships with third-party vendors and agencies to enhance campaign effectiveness, ensuring that external partnerships align with overall strategy and goals.
  • Data Analysis and Reporting: Monitor and analyze campaign performance metrics to understand the effectiveness of campaigns and optimize them for better results. Provide regular reporting to the Regional VP of Marketing and the HQ team.
  • Budget Management: Manage the demand generation budget, ensuring efficient allocation of resources to maximize ROI.
  • Generative AI Integration: Stay abreast of advancements in generative AI technologies and explore opportunities to incorporate these tools into marketing automation and innovation efforts.
Requirements:
  • Minimum of five (5) years of experience in B2B demand generation
  • Experience working cross-functionally with a US-based team
  • Experience with building out multi-channel programs and processes
  • Experience working in partnership with enterprise sales leaders
  • Understanding of demand and pipeline generation best practices, new trends, and technology
  • Data-driven - You live for the data and use it to guide your programs and spend
  • Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC, Marketo, 6Sense a big plus)
  • The desire to roll up your sleeves and do the dirty work to get the job done
  • Experience working in a high-growth SaaS company

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