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Digital Strategy Manager

1 month ago

London, Greater London, United Kingdom Zenith Full time

Job Title: Digital Strategy Manager

About the Role:

This exciting Digital Strategy Manager role is a fantastic opportunity to work with a large agency client, leveraging your digital expertise to drive strategic and insightful solutions. You will collaborate with global clients and internal stakeholders across multiple markets, identifying digital trends and best practices to drive business growth.

About the Team:

You will be part of the Essity team based in Zenith International, working closely with the Digital Centre of Excellence (COE) and channel teams to identify digital trends and drive best practice. Your role will involve collaborating with analytics team members and digital buyers to support the collection of digital data, providing input and recommendations for improvements across automated dashboarding (Project Dream), and developing annual digital strategic roadmaps alongside Essity global.

Key Responsibilities:

  • Accountable for identifying and distributing digital biddable learnings and best practice across Zenith local markets' planners to enable the advancement of local digital campaign strategy and tactical media planning.
  • Collaborate with analytics team members and digital buyers within the Hub to support the collection of digital data.
  • Provide input and recommendations for improvements/needs across the automated dashboarding (Project Dream) to enable Hub buyers, local planners, and COE team to identified digital trends and inform insight and learnings.
  • Develop annual digital strategic roadmap alongside Essity global.
  • Co-create annual digital test & learn plan, deliver against co-developed digital strategic pillars with Essity global.

Requirements:

  • Experience across digital insight, best practices.
  • Good understanding of digital reporting, ad technology, governance.
  • Worked within either digital strategy, planning or activation teams across.