Digital Marketing Strategist

6 days ago


LS Leeds West Yorkshire, United Kingdom CV-Library Full time
Marketing Automation Specialist

The ideal candidate will have advanced expertise with HubSpot, or Salesforce Marketing Cloud. They should be proficient in lead scoring and attribution models to boost lead pipeline and engagement.

We are looking for an experienced Marketing Automation Specialist with a strong understanding of lead generation metrics and experience in data-driven reporting. The successful candidate will leverage automation and AI to enhance lead management processes and deliver weekly and monthly reports on email journeys, measuring performance against targets.

About the Role

This is a fantastic opportunity for someone who is passionate about how technology and marketing work together to achieve the best results. Our clients' Marketing team is the engine behind the company's growth, and we are seeking a skilled individual to provide strategic technical support and drive commercial success.

Key Responsibilities

* Provide technical support to the marketing team, setting up and monitoring campaigns and automations.
* Build, manage, and optimize nurture journeys for key prospects and customers.
* Monitor the overall performance and health of their automation system.
* Develop and refine our marketing technology stack, aiming for industry-leading standards.
* Deliver weekly and monthly reports on email journeys, measuring performance against targets.

Requirements

* Advanced expertise with HubSpot, or Salesforce Marketing Cloud.
* Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement.
* Experience integrating CRM systems with other platforms and automating workflows.
* Strong understanding of lead generation metrics and experience in data-driven reporting.

Estimated Salary: £35,000 - £45,000 per annum depending on experience.

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