Content Optimization Expert

17 hours ago


Borehamwood, Hertfordshire, United Kingdom Animal Friends Full time

Pinnacle Pet UK seeks a highly skilled Content Optimization Expert to lead our digital marketing efforts. This exciting opportunity allows you to shape our online presence and drive business growth. The ideal candidate will have a strong background in SEO and content marketing, with a keen eye for detail.

Main Responsibilities:

  • Optimizing website content for better search engine rankings through targeted keyword research and implementation of SEO strategies.
  • Collaborating with web development teams to ensure seamless integration of technical SEO recommendations.
  • Monitoring and improving website performance, user experience, and page speed to meet SEO objectives.
  • Developing a comprehensive content strategy that aligns with industry standards and business goals.
  • Analyzing content performance using tools like Google Analytics, Search Console, SEMrush, and Brightedge.
  • Creating high-quality content, including blog posts, landing pages, and multimedia assets, that engages audiences and drives conversions.
  • Evaluating and refining content to ensure consistency, clarity, and alignment with brand voice and SEO guidelines.
  • Auditing competitor websites to identify gaps and opportunities for improvement.
  • Staying current with the latest SEO and content marketing trends, algorithm updates, and emerging tools.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in SEO-focused content management.

We are offering a competitive salary range of £38,000 - £50,000 per year, commensurate with experience. Our benefits package includes 24 days holiday, increasing with length of service, your birthday off plus the option to buy extra days holiday as part of our flexible benefits offering, 2 days paid charity volunteering, flexible working arrangements, pension scheme contributions, life insurance, and opportunities to join team and company social events.



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