Paid Media Account Director

1 month ago

London, Greater London, United Kingdom Next 15 Full time

Job Overview

Cubaka is seeking a highly skilled Paid Media Account Director - B2C Performance to join our team. As a key member of our performance marketing team, you will be responsible for driving the growth and success of paid social accounts while ensuring a sharply analytical approach to campaign execution and optimisation.

Key Responsibilities

  • Develop and implement data-driven paid media strategies for B2C clients across main platforms, including Meta, TikTok, and Pinterest.
  • Utilise in-depth analytical techniques to identify performance trends, ensure continuous optimisation, and propose new testing strategies based on data insights.
  • Communicate paid media best practices and technical processes to clients and team members, ensuring alignment with business goals.
  • Be a primary contact for clients, focusing on understanding their goals and translating them into measurable paid social KPIs.
  • Foster relationships with clients to manage expectations, present performance insights, and identify additional growth opportunities.
  • Analyse main performance metrics such as ROI, CTR, and conversion rates, and deliver actionable insights to improve campaign performance.
  • Take ownership of financial planning, revenue tracking, and account profitability, ensuring all client and agency targets are met.
  • Lead and line-manage a team of paid account managers.
  • Mentor junior team members, encouraging an initiative-driven, data-driven approach within the team.
  • Collaborate with creative, analytics, and strategy teams to ensure that the campaigns are aligned and optimised for maximum performance.
  • Stay updated with the latest industry trends, platform updates, and latest technologies to inform and refine performance strategies.
  • Conduct competitive analysis and market research to identify areas of difference and increase account growth.

Requirements

  • 3-5 years of experience in managing paid social performance campaigns for B2C clients, with a focus on data and performance analysis.
  • Expertise in working across main social platforms such as Meta, TikTok, and Pinterest, and a proven ability to leverage data for actionable insights.
  • Great at data interpretation to interpret complex data, draw conclusions, and evidence-based decisions to enhance campaign performance.
  • A solid understanding of financial tracking, budgeting, and account profitability.
  • An initiative-driven, target-oriented mindset, promoting a culture of data-driven optimization and growth within your team.

What We Offer

  • Unlimited holiday
  • Free breakfast in the office
  • Perkbox
  • Auto-enrolment pension, with up to 8% contribution
  • Regular socials and team-building sessions
  • Annual salary review, quarterly performance reviews
  • Choice of company Apple MacBook Pro or PC
  • Hybrid office working (approx 2 days in the office, 3 days at home - flexible)
  • 2x company events/parties a year

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