Senior Marketing Executive
3 weeks ago
Honor Search Ltd is seeking a skilled Marketing Campaigns Manager to join their Marketing Team.
About the Role
The successful candidate will be responsible for planning and implementing marketing campaigns in line with marketing plans and KPIs, with insight on market research, target audience analysis, and competitive insights.
- Coordinate with various teams to implement marketing campaigns across multiple channels, including digital, social media, email, and traditional media.
- Track and analyse the performance of campaigns, using data to optimize and improve future efforts.
- Develop and manage marketing campaigns to agreed budgets, ensuring cost-effective use of resources.
- Work with the Head of Marketing to identify new trends and strategies
- Train and manage team members involved in campaign execution.
- Compile regular reports on campaign performance, providing insights and recommendations for improvement.
- Ensure that brand awareness is growing and maximised on all campaigns
- Leverage all marketing tools and technologies to produce impactful and audience focused campaigns
- Fulfil any other such reasonable duties as required, in line with business needs.
Requirements
- 3+ years as a senior marketing exec, or 2+ years as a marketing manager or a similar role.
- Proven experience in managing multiple B2B marketing campaigns simultaneous across online and offline channels.
- Excellent knowledge of digital marketing techniques, with particular strengths in email marketing strategy, SEO, PPC and social media platforms.
- Excellent knowledge of marketing metrics and key analytic tools such as Google Analytics and Search Console.
- Strong understanding of marketing principles, campaign development and digital marketing channels.
- Experienced in using marketing automation platforms
- Excellent project management skills, with the ability to manage and meet multiple deadlines.
- Excellent writing, communication and organisational skills
- Experience in design tools, notably the Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Microsoft PowerPoint.
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
- Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the target market.
- A bachelor's degree (or similar) in marketing, advertising, business or a related field.
Desirable Skills & Experience
- Relevant certifications in marketing, digital marketing or campaign management (e.g. CIM, HubSpot training, LinkedIn training etc.)
- Experience within the MSP landscape or familiarity with business technology landscape.
- Experience in managing external suppliers
- Experience in managing junior team members
- Familiarity with data privacy, GDPR, marketing compliance regulations, and copyright legislation.
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