Open Banking Product Growth Strategist

3 weeks ago

London, Greater London, United Kingdom GoCardless Full time
About Us

GoCardless is a leading fintech company dedicated to building a world-class bank payment network.

Salary & Benefits

Our salary range for this role is £80,000 - £110,000 per annum, depending on experience. In addition to a competitive salary, we offer a comprehensive benefits package, including wellbeing support, work away scheme, adaptive working, equity, parental leave, and generous time off.

Job Description

Product Marketing Manager - Open Banking Adoption

This is an exciting opportunity to join our UKI Group as the largest opportunities for open banking adoption in the next 1-2 years are in the UK. We are looking for a talented individual to help us drive growth in the UK market while identifying opportunities outside of the UK.

The mission of the UKI Group is to become the leading A2A account provider in the UK, across both Direct Debit and Open Banking. Our open banking products and features are largely nascent, and your job will be figuring out how to grow them.

You will report into the UKI Commercial Strategy Director and have close working relationships with product and commercial leaders across the business. Success will be measured on your ability to act as the connective tissue between product and commercial teams, supporting both positioning and driving commercial outcomes by forging strong relationships with stakeholders across the business.

Your Key Responsibilities

  • Ongoing assessment of the market landscape and competitors in the OB space;
  • Where does our open banking proposition sit in the UK market landscape?
  • How should we position it by segment and merchant characteristics?
  • How do we position ourselves effectively to win against competition using the breadth and depth of the GC platform?
  • Generating demand for our open banking propositions
  • Who should we be targeting today and why?
  • Who should we be targeting tomorrow and why?
  • How should we be owning the market from a thought leadership perspective?
  • Support our sales org in delivering results
  • Deep understanding of why we win and lose deals.
  • Determining what collateral, messaging & data points will support sales in winning deals (including leading the delivery and enablement of this content).
  • Ensuring we put our best foot forward at events and in commercial engagements
  • Helping retain and grow our existing customers
  • Accelerating SoW & usage from existing open banking customers
  • Proactively unearthing x-sell opportunities within our base of 90k Direct Debit customers
  • Feedback loop into and out of product
  • Surfacing win / loss insights to inform product roadmap
  • What feature enhancements do we need in order to be successful today and tomorrow?
  • Creating compelling value proposition for feature & product updates
  • Developing a consistent messaging framework for how we talk about Open Banking internally and externally

About You

  • A strong understanding of, and proven experience in, the evolving world of open banking and real-time payments
  • You have strong quantitative analytical skills and are experienced in extracting insights from data.
  • You know that talking to customers is the best way to understand the challenges they face, and frequently do so.
  • Prior experience of taking innovative new B2B products and features to market across different segments.
  • You believe that product launch doesn't stop at launch - adoption and business impact is how you measure yourself. You have developed innovative messaging, positioning and value proposition frameworks for complex problems and new products.
  • You are adept at market research (qualitative and quantitative) and can demonstrate influencing business and product strategy as a result of that research.
  • You have experience engaging with different stakeholders across the business, including product and engineering teams, rev-ops, sales, marketing (and more) to solve customers' problems.
  • You enjoy working independently, given a set of objectives.
  • You also enjoy cross-functional work with disparate areas of the business.
  • You have excellent verbal, written and visual communication skills. You are comfortable with presenting your ideas to the senior leadership team.
Work With Us

We're excited to hear from talented individuals who share our passion for innovation and customer success. Apply now to take the first step towards an exciting career at GoCardless.

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