Marketing Effectiveness Analyst
3 weeks ago
British Gas and Hive are seeking a skilled Marketing Effectiveness Analyst to join their team.
About the Job:In this role, you will work closely with the econometrics team to develop and maintain models that drive business growth.
- Develop and maintain a suite of econometric/MMM models for British Gas and Hive products.
- Analyse large datasets to quantify the impact of marketing spend on key business outcomes.
- Collaborate with cross-functional teams to ensure seamless project delivery.
The estimated salary for this role is £55,000 - £75,000 per year, depending on experience. The job requires occasional travel to Windsor, Berkshire.
Requirements:
- Experience in Big Data analysis, econometrics, statistics, and Marketing Mix Modelling.
- Good knowledge of media, marketing, pricing, and promotions.
- Programming skills, particularly in Eviews, Python, R, or SQL.
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