CRM Technical Specialist

5 days ago

Manchester, United Kingdom Forward Role Full time
Job Title: CRM Technical Specialist

About the Role:
Forward Role is proud to partner with Domino's Pizza, a global leader in the food industry, to find a skilled CRM Technical Specialist to join their team. As a key member of the digital hyper-growth team, you will be responsible for the technical implementation, configuration, and maintenance of their CRM platform, Braze.

Key Responsibilities:
• Serve as the technical expert for the Braze platform, ensuring its efficient operation and integration with other marketing and data systems.
• Collaborate with cross-functional teams to ensure seamless data integration, campaign execution, and optimisation of CRM initiatives.
• Implement and optimise data integrations between Braze and various data sources, ensuring data integrity and accuracy.
• Develop and optimise personalised Braze message templates, content blocks, and other reusable components to streamline campaign creation and consistency.
• Identify and resolve technical issues, troubleshoot problems, and provide technical support to internal stakeholders.
• Analyse deliverability performance data and provide insights and actions to optimise customer engagement strategies.

Requirements:
• Proven experience as a CRM Technical Executive, preferably with extensive knowledge of Braze or similar marketing automation platforms.
• Strong experience with SDKs, APIs, web services, and data integration techniques.
• Strong understanding of CRM principles, customer journey mapping, and omnichannel marketing strategies.
• Proficient in SQL and comfortable working with large datasets and data manipulation.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Organised and detail-oriented, with the ability to manage multiple projects and priorities.

About Forward Role:
Forward Role is an industry-leading recruitment agency specialising in marketing, digital, analytics, IT, and design roles. We are proud to partner with top brands like Domino's Pizza to find the best talent for their teams.

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