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Digital Marketing Strategist

2 months ago

Exeter, Devon, United Kingdom Dirty Martini Marketing Ltd Full time
Job Title: BD & Senior Marketing Manager

We're seeking a highly experienced BD & Senior Marketing Manager to join our team at Dirty Martini Marketing Ltd. As a key member of our marketing team, you will be responsible for cultivating relationships, managing accounts, creating strategies, and managing campaigns.

About the Role:

This is a fantastic opportunity to work with a talented team of marketing specialists, overseeing the content production, digital marketing, design, and photography team. You will report to the MD and be responsible for defining our own marketing success, contributing to regular content, campaign planning, and project management.

Key Responsibilities:
  • Assist with client proposals and identify potential new clients and opportunities.
  • Embed clients into our tech stack, including project management, social media management, analytics, and reporting platforms.
  • Formulate digital marketing strategies for clients based on project goals or retainer hours.
  • Translate strategies into working documents and calendars shared with clients and teams.
  • Work with our content specialist to provide clients with tailored content plans.
  • Liaise with and oversee our team of experts, managing workloads to execute deliverables.
  • Be hands-on with creating, scheduling, and publishing content, including social posts, adverts, press releases, and email campaigns.
  • Manage client accounts, building and maintaining strong relationships.
  • Lead our WIP schedules and meetings, ensuring the team is clear on projects, priorities, and deadlines.
  • Become the point of contact for retained clients and support team members with project work.
  • Stay up-to-date with the latest trends, best practices, and procedures to help us stay current and cutting-edge.
Requirements:
  • Extensive experience in Account Management and Digital Marketing.
  • Agency experience is desired, with 3+ years of experience in Digital Marketing.
  • Established Account Director or Senior Account Manager ready to step up.
  • Comprehensive understanding of major Digital Marketing elements, including SEM, Social Media, SEO, PPC, Email, and Content marketing.
  • Understanding of B2B and B2C content marketing.
  • Knowledge and experience of SEM, including SEO and Google AdWords.
  • Experience in campaign planning, creation, management, scheduling, and reporting.
  • Proven success and understanding of the hospitality industry and luxury brands would be beneficial.
  • WordPress and MailChimp skills would be an advantage.
  • Understanding of email marketing campaigns, including communication funnels.
  • Competent editing and proofreading skills.
  • Strong project management capability and detail orientation.
  • Experience working on digital lead generation campaigns using channels such as SEO, PPC, social, LinkedIn, etc.
What We Offer:
  • Flexible schedule.
  • Monday to Friday.
  • Awesome city centre location.
  • 30 days holiday per year, including bank holidays.
  • Prosecco Friday's.
  • Regular free lunches.
  • Gym Membership Allowance.
  • Free tea & coffee.
  • Team outings and socials.
  • Personal training and professional development allowance.