Strategic Marketing Insights Specialist

1 week ago


Liverpool, Liverpool, United Kingdom YODEL Full time
Job Overview

Yodel is a leading logistics company seeking a talented Commercial Marketing Analyst to support our Commercial Sales Manager. This role involves driving business growth through bid and tender management, market insights, and collaboration with sales teams.

About the Role

This Permanent position offers a competitive salary package including private medical insurance, pension scheme, and up to 25% discount on Very.co.uk.

The successful candidate will be responsible for:

  • Developing and executing client activities as agreed upon;
  • Supporting non-strategic tender/bid processes for Yodel;
  • Actively assisting the Sales team during the tender process, including meetings and calls;
  • Supporting sales prospecting activities;
  • Delivering required support documents for tender/bid processes;
  • Designing and creating templates and standard presentation materials as needed;
  • Updating and maintaining support document libraries for tenders/bids, including policies, user guides, compliance certificates, etc.;
  • Managing the presentation library and maintaining it on Salesforce for all accounts and new business processes;
  • Co-developing commercial activities and supporting documentation for CSR (Corporate Social Responsibility);
  • Creating and communicating best practices where appropriate;
  • Driving continuous data acquisition and maintaining the quality of the CRM database;
  • Supporting branding and design efforts for all external touchpoints, client management, and sales processes to ensure brand consistency;
  • Supporting key sponsorships and hospitality activities;
  • Assisting in delivering trade show and industry event activities;
  • Building and nurturing relationships with the internal team as well as suppliers, clients, and prospects;
Your Skills and Qualifications

We are looking for someone who is personable, has excellent communication skills, analytical, detail-oriented, flexible, highly organised, able to understand and articulate activities within the context of a strategic plan, and experienced in bid and tender management.

Candidates should also have strong presentation skills, especially in PowerPoint, project management experience, ability to work with sales teams and cross-functionally, familiarity with managing external marketing agencies, proficiency in Salesforce or similar CRM system, and excellent organisational and communication skills.

Why Choose Yodel?

As a member of our team, you can enjoy a range of benefits, including a competitive remuneration package, mixture of office and home working, private medical insurance, pension scheme, free personal & professional development courses, and many more.

You will also have access to modern gym facilities, on-site Costa, Juice bar, Starbucks, and restaurant, dedicated wellness initiatives that support your wellbeing, ranging from our 24-hour employee assistance programme to subsidised gym membership.



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