Senior Paid Search Executive

1 month ago


London, Greater London, United Kingdom Whitbread Full time
Role Description

This is an exciting opportunity to join our team as a Digital Marketing Strategist, responsible for developing and executing comprehensive paid search strategies to drive our online presence and performance.

About the Job:

  • You will work closely with the Commercial Team to support the rollout of a transformative paid search strategy, analysing campaign performance and identifying opportunities for improvement.
  • Develop and implement effective digital marketing plans to amplify our reach and strengthen our market position, working collaboratively with key stakeholders.
  • You will be responsible for managing and optimising ad campaigns across Google and Microsoft Ads, continually refining our approach to achieve commercial targets.

Key Tasks:

  • Analyse campaign performance using trade reports and platform data to inform future strategy development.
  • Develop and implement comprehensive paid search strategies to drive business growth and improve campaign outcomes.
  • Collaborate with key stakeholders to manage priorities and improve campaign outcomes, ensuring projects are on track and meeting deadlines.

Requirements:

  • Proven experience managing digital campaigns with budgets of six figures or higher and managing a high number of campaigns simultaneously.
  • Strong analytical skills and data-driven mindset, with the ability to communicate complex information to stakeholders.
  • Proficient in implementing digital paid advertising on Google Ads and Microsoft Ad platforms, with a strong understanding of industry best practices.

Salary: £60,000 - £80,000 per annum, depending on experience. Location: Holborn, London (minimum 3 days per week). Benefits include up to 10% matched pension contribution, discounts on Premier Inn stays and Restaurant brands, and up to 10% company performance-related bonus.



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