Global Markets Manager

3 weeks ago

London, Greater London, United Kingdom Expedia, Inc. Full time

We are seeking a highly skilled Global Markets Manager to drive growth and enhance our market presence in the Turkish market.

Key Responsibilities:

  • Generate customer, partner, market, and competitor insights to drive growth in the Turkish Market
  • Monitor the macro environment, including market trends and tracking local competitors
  • Build meaningful insights and recommendations that drive activations and strategies for the market
  • Analyze and model data, generate ready-to-deploy insights with relevant recommendations
  • Identify, evaluate, and lead new partnerships and affiliates discussions with key stakeholders in the industry
  • Work closely with partner groups within Expedia Group to align planning and execution of marketing and partnerships initiatives
  • Provide product analysis based on use cases for local travelers, feeding the global product organization with requirements for locally relevant improvements, tools, and features
  • Measure and assess customer satisfaction, market, and business performance, efficiency, and effectiveness of programs with data collection methods and procedures
  • Develop and drive significant and sustained change and performance improvement from data-driven insights in a number of different areas or contexts
  • Partner with analysts to collect and analyze data by articulating clear requirements for analyses
  • Utilize existing quantitative and/or qualitative research, analyze data; present findings with no supervision
  • Help colleagues, customers, and other stakeholders explore and understand their wider business challenges
  • Apply understanding of the policies, practices, trends, and information that impact the organization and its customers to anticipate and plan for each step of a project
  • Create clear, concise, and organized communication materials
  • Engage with multiple stakeholders in the organization to implement recommendations and actions based on their analyses/insights

Requirements:

  • Bachelor's or Master's in a related field; or equivalent related professional experience
  • Fluency in both English and Turkish is essential
  • Knowledge of the Turkish travel market is a significant plus
  • A strategic thinker who drives clear insights to inform the market strategy and related actions
  • A creative and innovative thinker with a 'can do' attitude and a bias for action
  • Ability to work with cross-functional teams to drive execution against project achievements and deliverables
  • Ability to identify methods for collecting data, perform data analyses, and articulate findings
  • Deep understanding of the financial impact of decisions/solutions and how to contribute to positive outcomes
  • Ability to communicate via differing modes and tailor messages to audiences
  • Strong interpersonal and influencing skills
  • Understanding of copy writing and the ability to edit to have one consistent voice to the customer
  • Proficient in Microsoft Excel, PowerPoint, and SQL; Proficiency in Tableau and Microsoft BI a plus

About Expedia Group:

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.CST: 2029030-50

Expedia Group is an equal opportunity employer and welcomes applications from diverse candidates. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

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