Digital Marketing Strategist
1 week ago
We are seeking a skilled Digital Marketing Strategist to join our team at Assembly Global.
Candidate must have a proven track record of managing and optimising digital marketing campaigns.
Key Responsibilities:
Campaign Process and Planning:
Develop and manage comprehensive digital marketing strategies and budget pacing across various channels, including PPC, social media and display advertising.
Client Relationship Management:
Serve as the point of contact for the client across the account, ensuring high levels of client satisfaction.
Work closely with client lead and develop and maintain strong, long-term relationships with clients.
Understand clients' business goals, challenges, and industry trends to provide performance planning insights.
Performance Analysis and Reporting:
Monitor, analyse, and report on campaign performance metrics using channel platforms and data stitched into BI dashboards.
Provide clients with regular performance reports, insights, and recommendations for improvement.
Use data-driven insights to inform strategic decisions and optimise cross-channel campaign performance with the team.
Collaboration and Coordination:
Support the client lead with performance business reviews and media planning process.
Work closely with internal activations teams to ensure campaigns are executed with best practice and guidelines process is followed.
Coordinate with external vendors and partners as needed to support campaign activities.
Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Budget Management:
Manage client budgets effectively, ensuring that campaigns are delivered within budget constraints.
Ensure all financial reconciliations are completed on time and accurate.
Requirements:
- Experience in digital marketing, account management, or channel specific role.
- Strong proficiency in Excel required
- Proven track record of managing and optimising digital marketing campaigns
- Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
- Excellent communication and interpersonal skills.
- Skills in digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics or Adobe
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- Certification in Google Ads, Google Analytics, or similar is a plus.
Key Competencies:
- Analytical Skills: Proficiency in analysing performance data and providing actionable insights.
- Adaptability: Ability to manage multiple projects and adapt to changing priorities.
- Strategic Thinking: Ability to develop and implement long-term digital marketing strategies aligned with client goals.
- Client Focus: Commitment to understanding and meeting the needs of clients.
- Communication: Strong verbal and written communication skills.
- Technical Proficiency: Familiarity with digital marketing tools and platforms.
Benefits:
Assembly is committed to providing its employees with a comprehensive benefits package, including a competitive salary, 24 days' holiday a year, a day of birthday leave, early finish Fridays, pension, life assurance, and enhanced parental leave.
Equal Opportunities:
Assembly is an advocate for equal opportunity in the workplace and is committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, and gender identity.
Social and Environmental Responsibility:
At Assembly, we have a responsibility to bring impact into our everyday work. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability.
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