Lead Marketing Intelligence Specialist
3 weeks ago
Job Title: Lead Marketing Intelligence Specialist
About the Role:
We are seeking an experienced Lead Marketing Intelligence Specialist to join our team at Salt. As a key member of our gaming department, you will be responsible for developing and implementing marketing intelligence solutions that drive business growth and optimisation.
Key Responsibilities:
- Develop and maintain econometric models for different brands and markets
- Build and lead a team of data analysts to enhance marketing efficiency and drive improvements through optimization and scenario planning
- Contribute to the development and maintenance of marketing optimisation tools, interactive dashboards, and process automation
Requirements:
- At least 3 years of experience in marketing mix modelling
- Strong background in SQL and Python (or R)
- Numerate degree in Mathematics, Statistics, Economics, or Computer Science
- Excellent communication skills to convey complex ideas to stakeholders and colleagues
About Us:
Salt is a leading company in the gaming industry, and we're committed to delivering innovative solutions that drive business success. If you're passionate about data analysis and marketing intelligence, we'd love to hear from you.
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