Digital Experience Optimisation Expert
6 days ago
Company Overview
Frasers Group is a leading retail company that's redefining the industry with its innovative approach to digital experiences.
About the Role
We're seeking an experienced Digital Experience Optimisation Expert to join our team. As a key member of our optimisation team, you'll be responsible for developing and implementing data-driven strategies to enhance our customers' online experience.
Key Responsibilities
- Developing and implementing data-driven visual merchandising strategies to improve customer engagement and conversion rates.
- Managing onsite search functionality to ensure optimal configuration across our brands and enhancing the overall search experience.
- Enhancing personalisation on our website and mobile app through search and merch tools.
- Designing and implementing forward-thinking features to drive performance improvements across our fascias.
- Contributing new ideas to our Digital Roadmap and managing these from concept to delivery.
- Promoting a culture of experimentation and iteration to continuously evolve and refine our strategies.
- Analysing A/B test results to identify areas for improvement and inform data-driven decisions.
- Creating and maintaining playbooks of best practices for scalable optimisation.
- Collaborating with cross-functional teams to optimise experiences during trade events and other initiatives.
Requirements
- Proven experience in digital optimisation, analytics, or related fields.
- Commercial and analytical mindset with a passion for customer behaviour and online experiences.
- Strong data-driven approach with a commercial understanding and experience working with Search & Merch tools like Algolia or Attraqt.
- Knowledge of GA and other analytical tools, as well as A/B testing methodologies.
About the Salary
We offer a competitive salary range of £60,000 - £80,000 per annum, depending on experience.
About Frasers Group
Frasers Group is a leading retail company that's dedicated to elevating the lives of our consumers with access to the world's best brands and experiences.
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