Luxury Brand Marketing Strategist
1 day ago
Role Overview:
We are seeking a visionary Marketing/Content Creation Executive to join the Universal Business Team. As a key member of our luxury brand, you will drive marketing strategies that captivate audiences and elevate our brand's presence in the fine art and bespoke luxury space.
Key Responsibilities:
- Develop Art-Centric Marketing Campaigns: Design and implement compelling marketing initiatives that highlight the craftsmanship and artistic integrity of our bespoke pianos, appealing to high-net-worth individuals and luxury enthusiasts.
- Content Creation: Oversee the creation of visually stunning content, including photography, video, and copywriting, that showcases the meticulous craftsmanship and artistic excellence of each piano.
- Digital Marketing Campaigns: Lead digital initiatives (social media, SEO, PPC, email) that generate leads and communicate the essence of luxury and exclusivity, emphasizing our brand's commitment to artistry.
- Engage with High-End Clientele: Organize and execute exclusive events and luxury experiences, collaborating with artists, interior designers, and influencers within the high-net-worth community.
- Collaborative Product Launches: Work closely with design, sales, and product development teams to ensure that marketing efforts seamlessly align with the story behind each handcrafted piano.
- PR and Editorial Features: Secure features in high-profile luxury, interior design, and lifestyle publications that resonate with audiences passionate about fine craftsmanship, art, and luxury goods.
- Market Insights & Strategy: Stay ahead of market trends in the luxury goods and art space, ensuring our brand remains a leader in both innovation and timeless craftsmanship.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in marketing luxury brands, with a focus on art, design, or high-end craftsmanship.
- A passion for storytelling through content that highlights creativity and artistic excellence.
- Proven experience in digital marketing, content creation, and campaign management, particularly within luxury or bespoke product sectors.
- Strong communication skills, with an eye for visual and written detail that speaks to a sophisticated audience.
- Experience in managing high-end events and collaborations with artists, designers, and influencers is a plus.
- A genuine appreciation for music, fine design, or the arts is highly desirable.
Benefits:
- Competitive Salary: £30,000 - £40,000 per annum, depending on experience.
- Performance Bonuses: Rewarding contributions to our brand's success.
- Free Lunch: Enjoy daily meals in an inspiring, creative workspace.
- Hybrid Working: Split your time between the office and remote work for flexibility.
- Personal Development: Work with an iconic luxury brand that values innovation and craftsmanship.
Why Join?
- Be part of a prestigious, globally recognised luxury brand where art and craft are celebrated.
- Collaborate with a creative, passionate team dedicated to excellence in both design and marketing.
- Play a key role in bringing the art of bespoke luxury to an international audience, expanding your portfolio in a creative, high-end sector.
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