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Creative Director

2 months ago

Chester, Cheshire, United Kingdom Digital Gurus Full time
About the Role

In this pivotal position, you will be instrumental in shaping the company's visual identity and driving its creative vision. As a key member of the Digital Gurus team, you will lead a multidisciplinary team in creating designs that resonate with customers and drive business performance across all channels.

Key Responsibilities
  • Creative Leadership: Set the strategic vision for the brand's design language, visual style, and tone, ensuring consistency across all touchpoints. Lead and inspire a creative team to deliver standout work.
  • Sales-Focused Design: Utilize design as a strategic tool to boost sales by ensuring that all promotional activities and product launches communicate effectively to customers.
  • Integrated Marketing: Oversee the development of marketing campaigns across various channels, ensuring cohesive messaging and maximum reach.
  • Data-Driven Optimization: Continuously evaluate the impact of design and communication efforts on customer behavior and sales, refining strategies based on data insights.
  • Team Development: Support, mentor, and empower your team to reach their full potential, fostering a positive and collaborative working environment.
  • Commercial Savvy: Balance creative innovation with commercial outcomes, managing budgets effectively and negotiating with suppliers to ensure cost-effective solutions.
Essential Skills & Experience
  • Strong expertise in creative strategy and communication
  • Experience developing and maintaining design systems
  • Advanced proficiency in Adobe Creative Suite
  • Proficient in budget management
  • Skilled in graphic design, photography, film, and animation art direction
  • Experience building and managing brand guidelines
  • Knowledge of customer experience and packaging design
  • Proven ability to lead advertising campaigns across multiple platforms
  • Strong leadership, stakeholder management, and project management skills