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Content Writer

2 months ago


London, Greater London, United Kingdom Green Park Content Full time
About the Role

We are seeking a highly skilled and experienced Content Writer to join our team at Green Park Content. As a Sr. Finance Writer, you will be responsible for creating high-quality, engaging content that meets the needs of our clients and showcases our expertise in finance and lifestyle.

Key Responsibilities
  • Content Creation: Write and edit 2-4 articles daily, based on performance reporting and market needs.
  • Client Collaboration: Attend immersion/briefing meetings with clients and internal teams to ensure a deep understanding of their needs and goals.
  • Content Calendar Management: Help define and maintain a content calendar for upcoming projects, ensuring timely and relevant content delivery.
  • Content Management System (CMS) Maintenance: Assist in maintaining our CMS platform, which serves as an asset bank and newsroom, to ensure seamless content publication and management.
  • Editorial Review: Review recently published content to ensure adherence to editorial and SEO standards.
  • Homepage Updates: Update the homepage on a weekly basis to keep content fresh and engaging.
  • Site Updates: Update all areas of the site monthly to maintain seasonal freshness and relevance.
  • Project Planning: Help plan and maintain article production, coordinating with the studio to ensure high-quality and relevant outputs.
  • Production Deadline Management: Assist in guaranteeing production deadlines and targets for GPC projects.
  • Transcreation Support: Assist with the transcreation of content as needed.
  • Specialist Liaison: Liaise with specialists to gather information and opinions.
  • Research and Sourcing: Thoroughly research topics and properly source credible references.
  • SEO-Optimized Content: Write SEO-optimized articles and engaging videos based on the content plan, working closely with clients on the review process.
  • Optimization and Creation: Optimize and create articles using SEO best practices as required.
  • Newsletter Creation: Create newsletters that align with key editorial narrative and audience needs.
  • Process Management: Help organize and manage internal processes between teams and freelancers.
  • Project Collaboration: Collaborate with the GPC team on project design, calendar planning, SEO, and technical guidelines, as well as content production.
  • Brand Guardianship: Act as a brand guardian, ensuring the highest and most resonant quality bar for all content at all times.
  • Studio Collaboration: Collaborate with the studio team to ensure photoshoots and videoshoots are conducted according to client needs.
Requirements
  • Language Proficiency: Fluency in English.
  • Education: Journalism/Media/Communications degree.
  • Experience: 3-6 years of writing and editing experience, preferably in English.
  • Background: Background in digital media and a wide vision of finance and lifestyle, coupled with knowledge of personal finance, health and wellness, and insurance.
  • Team Leadership: Experience working in a fast-paced environment, leading a team of content editors/producers.
  • Technical Skills: Knowledge of Google Analytics/Adwords tools is an advantage.
  • Marketing Expertise: Inbound marketing expertise (content marketing and SEO).
  • SEO Knowledge: SEO knowledge is essential.
  • Attitude and Skills: A creative mind with a positive, can-do attitude, excellent writing, editing, proofreading, and communication skills.