Strategic Social Media Director

3 weeks ago

London, Greater London, United Kingdom Career Legal Full time

Career Legal is passionate about making a difference in the UK's legal landscape. As a pioneering law firm, we are seeking a highly skilled Senior Social Media Executive to join our dynamic marketing team.

Job Summary:

We are looking for an experienced social media professional who can drive our online presence and help us achieve our mission-driven goals. The successful candidate will be responsible for planning and executing strategic social media campaigns across various platforms, including Facebook, Twitter, Instagram, TikTok, and LinkedIn.

Main Responsibilities:

  • Campaign Management: Develop and implement effective social media strategies that align with our brand objectives and target audience.
  • Paid Advertising: Set up and manage paid social media ads, ensuring optimal ad targeting and budgeting.
  • Content Creation and Curation: Create engaging, high-quality content tailored for each social media channel, including text, images, and video.
  • Content Calendar Management: Coordinate a content calendar across all platforms to ensure consistent posting and messaging.
  • Analytics and Tracking: Monitor key metrics (reach, engagement, conversion rates) and report on ROI.
  • Keyword & Hashtag Optimisation: Use keywords and hashtags effectively to optimise social profiles and posts for discoverability.
  • Influencer Collaboration: Identify and collaborate with influencers to boost brand visibility.
  • Social Media PR & Brand Awareness: Collaborate with external agencies to ensure consistent messaging and leverage social media for public relations and brand awareness.
  • Multiple Account Management: Handle 11+ Twitter accounts, plus additional platforms like Facebook and TikTok, while ensuring consistency across all profiles.
  • Social Media Trends: Stay up-to-date on industry trends and develop innovative ideas to keep our social media strategy fresh.
  • Social Media Management Tools: Utilise tools such as Hootsuite, Buffer, and Sprout Social to schedule, monitor, and manage content efficiently.

Requirements:

  • Marketing Support Experience: Minimum 5 years of experience in marketing support, preferably in consumer or professional services.
  • Social Media Management: Proven success in social media management, with a track record of enhancing performance, driving engagement, and managing paid advertising campaigns.
  • Communication Skills: Strong writing ability and exceptional communication skills.
  • Technical Skills: Experience with social media automation tools, Adobe Creative Cloud, and other marketing software.
  • Industry Knowledge: Familiarity with analytics, keyword optimisation, and influencer engagement.
  • Organisational Skills: Excellent organisational skills, a keen eye for detail, and the ability to handle multiple accounts while meeting strict deadlines.
  • Collaboration: Ability to work collaboratively while being confident in taking the lead when required.

About Us:

Career Legal is a leading law firm in the UK, passionate about making a difference in areas such as Civil Liberties, Human Rights, Family Law, Personal Injury, and more. We offer an inclusive and collaborative work environment based in our London offices.

Salary: £60,000 - £80,000 per annum, depending on experience.

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