Digital Insights Specialist

1 week ago


Eastleigh, Hampshire, United Kingdom B&Q Full time

We are seeking a skilled Digital Insights Specialist to join our team at B&Q, a leading home improvement retailer. As a Digital Insights Specialist, you will play a key role in producing high-quality analysis and insights to inform business decisions.

The successful candidate will have experience working with digital analytics data, including ecommerce performance metrics, customer behaviour, product-mix dynamics, market trends, and broader digital insights requirements. They will also be able to support deep-dive and incremental analysis into performance to generate actionable insights.

Salary: £42,000 per annum (plus benefits).

Job Description:
  • Develop high-quality analysis related to understanding ecommerce performance, customer behaviour, product-mix dynamics, market trends, and broader digital Insight requirements relevant to a specified set of commercial trading categories.
  • Support with deep-dive and incremental analysis into performance to generate actionable insights.
  • Deliver PIRs related to digital promotional activity, range reviews, and seasonal campaigns: identifying opportunities and making informed recommendations.
  • Proactively interpret internal and external business issues, utilising tools like SimilarWeb for external market analysis, to provide recommendations to capitalise on emerging opportunities, and address challenges effectively.
Required Skills and Qualifications:
  • Experience working within an Agile framework to plan, execute, and review work.
  • Ability to use digital analytics data to measure the effectiveness and impact of online promotions, optimise customer journeys, and increase ecommerce conversion.
  • Good understanding and ability to use statistical methods such as hypothesis testing and confidence intervals to draw valid conclusions and recommendations.
  • Care about Quality Assurance and Data Governance.


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