Digital Insights Specialist
1 week ago
We are seeking a skilled Digital Insights Specialist to join our team at B&Q, a leading home improvement retailer. As a Digital Insights Specialist, you will play a key role in producing high-quality analysis and insights to inform business decisions.
The successful candidate will have experience working with digital analytics data, including ecommerce performance metrics, customer behaviour, product-mix dynamics, market trends, and broader digital insights requirements. They will also be able to support deep-dive and incremental analysis into performance to generate actionable insights.
Salary: £42,000 per annum (plus benefits).
Job Description:- Develop high-quality analysis related to understanding ecommerce performance, customer behaviour, product-mix dynamics, market trends, and broader digital Insight requirements relevant to a specified set of commercial trading categories.
- Support with deep-dive and incremental analysis into performance to generate actionable insights.
- Deliver PIRs related to digital promotional activity, range reviews, and seasonal campaigns: identifying opportunities and making informed recommendations.
- Proactively interpret internal and external business issues, utilising tools like SimilarWeb for external market analysis, to provide recommendations to capitalise on emerging opportunities, and address challenges effectively.
- Experience working within an Agile framework to plan, execute, and review work.
- Ability to use digital analytics data to measure the effectiveness and impact of online promotions, optimise customer journeys, and increase ecommerce conversion.
- Good understanding and ability to use statistical methods such as hypothesis testing and confidence intervals to draw valid conclusions and recommendations.
- Care about Quality Assurance and Data Governance.
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