Digital Marketing Associate

2 weeks ago


ClactononSea, Essex, United Kingdom Allegiance Group Full time

Job Title: PPC Specialist

Location: Hybrid or Office-based

Salary: £30,000 - £35,000 (DOE)

About the Role: Allegiance Group is seeking a skilled PPC Specialist to join our marketing team. In this role, you will manage and optimize paid search campaigns across multiple platforms and industries, with a focus on driving high-quality leads.

  • Manage day-to-day paid search campaigns (Google & Microsoft) and ensure a positive ROI
  • Collaborate with the Marketing Manager on campaign planning, communication, and strategy
  • Analyze performance metrics and KPIs, providing regular insights and reports
  • Present multi-channel analytics reports (SEM, SEO, Social, Email, Web Analytics) to internal teams
  • Conduct conversion rate optimization (CRO) audits, run A/B tests, and gather user feedback to improve conversion rates
  • Analyze market data, consumer trends, and competitor insights to inform campaign strategies
  • Support Paid Social Ad campaigns (LinkedIn, Facebook, Instagram)
  • Contribute to the SEO strategy to achieve strong organic search rankings

Skills and Experience:

  • Proven experience in managing PPC campaigns with demonstrable success
  • Strong analytical skills and experience with GA4
  • Ability to integrate PPC efforts into broader digital marketing strategies
  • Expertise in bidding strategies (manual and automated) and performance optimization
  • Familiarity with CRO best practices, A/B testing, and data-driven decision-making

Applicants should send their CV to Libby@allegiance-grp.com.



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