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Chief Brand Officer

1 month ago

London, Greater London, United Kingdom Redefined Ltd Full time
Job Title: Chief Brand Officer

A critical leadership role across both dentsu digital and Carat in the UK - responsible for leading and executing Carat UK's strategic digital vision and solutions as well as the strategic direction of dentsu digital more broadly across the UK.

Key Responsibilities:
  • Conduct market research & analysis to identify emerging media trends, competitive threats, and growth opportunities in the digital media landscape.
  • Provide a consistent feedback loop into the dentsu digital ELT and wider media business on how we need to be evolving/adapting/changing to stay ahead.
  • Lead the development of an integrated approach to digital activation for the media practice - bringing together paid and earned experiences into one cohesive and connected proposition, underpinned by our individual specialism narratives.
  • Set the digital vision for Carat UK. Be exec sponsor of digital leadership, for our people, and for our clients and prospects; hold the Carat Exec team accountable for strategic digital excellence and ambition.
  • Identify key growth areas (digital fast currents) for Carat UK, which deliver to a broader dentsu growth agenda.
Requirements:
  • Member of both dentsu digital & Carat UK leadership teams.
  • Establish & personally demonstrate the behaviours and initiatives that encourage a unified culture that spans all digital capabilities/locations and is additive to our people and business.
  • Be the champion and voice of dentsu digital & Carat - both internally and externally.
  • Help establish and champion dentsu digital/Carat as a 'Force for Good' via initiatives around equality, diversity, inclusion, work-life balance, mental health, and CSR.
What We Offer:
  • Career development through Dentsu University and other tools; with access to courses, textbooks, mentorship, and external training funding.
  • Private Medical Insurance, Company Pension, life insurance, and other corporate benefits.
  • A selection of other benefits includes 3 wellness days, birthday day off and 2 volunteer days.

This is a permanent role. The team is based in our London office but operates under flexible working arrangements. The team are in the office twice a week. Whether it's the joy of working with people at the top of their game or the Dentsu social calendar, people love working here - and we hope you will too.