Senior Digital Strategist

3 days ago

London, Greater London, United Kingdom Neko London Full time
Senior Strategist - Digital / Integrated Creative

Join Neko London as a Senior Strategist and work on a leading global FMCG brand based in Slough. You'll need to head to the client's office in Slough once per week and also work from London once per week. This role will require the Senior Strategist to work across a portfolio of brands to help to elevate their social, digital and broader integrated presence.

You will be leading the global integrated strategy for one of the world's most iconic brands in sexual wellness and health, as well as working on a variety of other health and home care brands in the UK and EMEA. Working from rich consumer data, you'll play a key role in finding audience insights, developing smart channel thinking, and driving more engaging, effective and culturally connected work. You will be working collaboratively with clients, creative teams and partner agencies and will have a very involved role in leading the business alongside client services. You'll help with market adoption and also be an active contributor to the wider global strategy team.

This role is focused on a large and important client and focuses on one highly prominent brand amongst others.

  1. Developing and nurturing creative strategy for consumer journeys across a range of integrated output in the digital ecosystem (web, social, advertising etc.), through to brand communications, OOH, PR, Events etc.
  2. Developing insights and strategy that informs creative and delivers work that culturally resonates with all the audiences it needs to reach.
  3. Identifying opportunities for groundbreaking culturally responsive creative work by unearthing fresh audience insights and trends.
  4. Sharing insights, best practice and learning with local social teams.
  5. Developing out digital, social and integrated strategies, considering the best way to nudge hearts, minds and sales.
  6. Evaluating and optimising campaign performance in flight and post hoc.

This role will suit an experienced strategist who has worked on global digital and creative integrated strategy for a prominent brand, ideally at a leading creative agency. You'll be experienced in developing social strategies across organic, paid and influencer as well as strategy for everything from global toolkits to coordinated integrated campaigns and brand comms. Strong experience of using data-driven social and cultural insight to inform planned and reactive content would also be ideal.

The role also requires strong leadership, and someone who loves building great client relationships with bags of enthusiasm. You should really love developing cross-channel digital and integrated strategies with customer journey in mind and working in a collaborative team.

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