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Digital Marketing Specialist

2 months ago

Darlington, Darlington, United Kingdom Truth Digital Full time

The primary objective of this role is to contribute to the daily management and analysis of our client's marketing requirements.

Working closely with our Head of Marketing, you will be responsible for the day-to-day execution of various digital marketing campaigns, including email, pay-per-click (PPC), and search engine optimization (SEO) initiatives.

Training will be provided, alongside thorough exposure to digital marketing strategy and best practices.

You will be responsible for developing, implementing, and managing comprehensive SEO strategies to improve organic search rankings.

Conduct keyword research to identify target keywords for both SEO and PPC campaigns.

Optimize website content, including meta tags, headers, and on-page elements, to enhance search engine visibility.

Write compelling ad copy and create engaging ad creatives.

Monitor and analyze website traffic, search engine rankings, and campaign performance.

Perform regular SEO audits and make data-driven recommendations for improvements.

Conduct A/B testing to identify and implement the best-performing ads.

Provide regular reports on SEO and PPC performance, with insights and recommendations for improvement.

This role requires a self-starter who is passionate about marketing and eager to learn and gain experience within this field.

A bachelor's degree in digital marketing or a related field is preferred, as is experience in a similar role.

This individual should be data-driven and data-literate, analytical, and highly passionate about marketing.

The ideal candidate will possess a marketing mindset and be able to think strategically.

Key Benefits:

  • Full-time employment
  • Company events
  • Company pension
  • On-site parking
  • Work from home

Requirements:

  • Bachelor's degree in digital marketing or a related field
  • Experience in a similar role
  • Data-driven and data-literate
  • Analytical and highly passionate about marketing