Digital Marketing Specialist
4 weeks ago
About the Role
The Digital Marketing Specialist is responsible for creating and implementing content strategies for Helen of Troy's DTC sites. This role operates autonomously, partnering with cross-functional teams to ensure a cohesive digital content approach.
Key Responsibilities
- Design and implement content strategies to drive consistent branding and achieve higher conversion/user engagement.
- Manage content uploading, on-platform SEO, and content audits.
- Partner with brand teams to get the right content that matches the target audience and business goals.
- Implement in-platform SEO techniques to optimize content visibility and searchability.
- Ensure accuracy, completeness, and proper formatting of all uploaded content.
About You
We're looking for a self-starter with exceptional communication skills, analytical thinking, and the ability to work with autonomy. You'll be passionate about digital marketing and have a solid understanding of content marketing tools and online metrics.
What We Offer
- Competitive compensation package
- Flexible work policy
- Increased holiday package after 1 year of service
- Modern office with collaborative workspaces
- Employee assistance counselling line
- Employee discounts on all our EMEA products
- Lunch and Learns, a super motivated Learning & Development team delivering hard and soft skills training
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