Digital Marketing Specialist

4 weeks ago


Bournemouth, Bournemouth, United Kingdom Helen of Troy Full time

About the Role

The Digital Marketing Specialist is responsible for creating and implementing content strategies for Helen of Troy's DTC sites. This role operates autonomously, partnering with cross-functional teams to ensure a cohesive digital content approach.

Key Responsibilities

  • Design and implement content strategies to drive consistent branding and achieve higher conversion/user engagement.
  • Manage content uploading, on-platform SEO, and content audits.
  • Partner with brand teams to get the right content that matches the target audience and business goals.
  • Implement in-platform SEO techniques to optimize content visibility and searchability.
  • Ensure accuracy, completeness, and proper formatting of all uploaded content.

About You

We're looking for a self-starter with exceptional communication skills, analytical thinking, and the ability to work with autonomy. You'll be passionate about digital marketing and have a solid understanding of content marketing tools and online metrics.

What We Offer

  • Competitive compensation package
  • Flexible work policy
  • Increased holiday package after 1 year of service
  • Modern office with collaborative workspaces
  • Employee assistance counselling line
  • Employee discounts on all our EMEA products
  • Lunch and Learns, a super motivated Learning & Development team delivering hard and soft skills training


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