Care Home Business Development Manager

4 days ago


Leicester, Leicester, United Kingdom HC One Full time
About the Role

As a Care Home Business Development Manager at HC-One, you will play a vital role in driving new business and increasing revenue across our care homes. Your primary focus will be on developing and implementing effective sales, marketing, and awareness strategies to attract private pay residents.

The estimated salary for this role is £28,000 - £32,000 per annum, depending on experience.

Key Responsibilities
  • Develop and implement sales, marketing, and awareness programs to drive new business and increase revenue;
  • Present and share ideas for increasing revenue with Area Directors and Care Business Partners;
  • Monitor and report on identified barriers to lost revenue opportunities;
  • Generate resident enquiries through local networking and community engagement;
  • Organize events in care homes to attract private pay residents and promote the home as a first-choice care option;
  • Local networking to identify key influencers and referrers and build up contact databases;
  • Support Care Home Managers in maintaining high standards in presentation and Resident areas;
  • Set out routes for visitor tours and ensure high-quality view bedrooms are available;
  • Work with the central marketing team to arrange advertising, mailshots, and local awareness campaigns;
  • Support Home Administrators to manage care home enquiries and train care staff in enquiry capture;
  • Visit local health and social care settings and community organizations to build relationships and generate enquiries;
  • Work closely with wellbeing coordinators to organize events that benefit Residents;
  • Use hospitality or customer care skills to ensure staff receive training in delivering expected standards;
  • Generate content for home-level social media pages and build links and awareness;
  • Support wellbeing coordinators to produce home newsletters;
  • Provide training to colleagues on taking good enquiries and arranging professional tours;
  • Generate care home reviews;
  • Monitor daily financial budgets, occupancy, and enquiries, and complete weekly/monthly reports.

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