Digital Marketing Specialist
4 weeks ago
NRG is seeking a Digital Marketing Executive to join their marketing department. This exciting opportunity will play a key role in planning and publishing digital content, creating awareness, driving engagement, and generating leads.
Job DescriptionAs the Digital Marketing Executive, you will work collaboratively with the marketing team and other departments to align content with business objectives and deliver data-driven solutions and campaigns.
- Be responsible for the overall structure and content for NRG's website
- Update and maintain the company website with relevant and engaging content
- Review sections of the website to ensure content is kept up to date
- Implement targeted SEO strategies to improve organic search rankings
- Work with relevant areas of NRG to create and run successful PPC campaigns
- Review and report on the performance of the websites, to improve user experience and increase visitor interactions
- Work with web agencies to ensure the website constantly evolves to respond to visitor data and evolving technology
You will also be involved in generating authentic video and audio content, sharing effectively and productively, managing Vimeo and YouTube channels, and using Canva to attract interest and engagement in our content.
RequirementsTo be successful in this role, you will need:
- Confident written and verbal communication skills
- Technically savvy, and proficient in the use of packages such as Canva
- Ability to generate ideas for content and campaigns and utilise tools and systems to support the creation of these
- Strong skills gathering, interpreting and presenting data to tell a story and improve our digital performance and ROI
- Considerable organisational skills, able to balance a wide range of priorities
- Proactively identify opportunities for improvement and take appropriate action
- Desire to learn and develop
- Knowledge of WordPress, e-marketing systems e.g. Dot Digital, Sprout Social, Google Ads and other systems e.g. relevant AI tools
The estimated salary for this position is £30,000 - £40,000 per annum, depending on experience. As a member of the NRG team, you can expect a competitive benefits package, including hybrid working options, located in Leeds.
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