Lead Generation Marketing Specialist

4 days ago


Sheffield, Sheffield, United Kingdom Elevation Recruitment Group Full time

Join the Elevation Recruitment Group as an Acquisition Marketing Manager, a key role in driving lead generation for our Talent Acquisition Platform.

About the Role

This is a Hybrid position with working hours of 9am-5pm, allowing for flexibility between home and office workspaces.

  • We provide the necessary equipment to facilitate seamless work-from-home arrangements.
  • A competitive pension scheme with matched contributions up to 7.5% is available.
  • Enjoy 28 days' annual leave, including Bank Holidays.
  • The company offers a Westfield cash plan, Group Income Protection & Life Insurance, and other benefits.
  • You'll be part of a brilliant team that fosters growth and success.
  • This role has the potential to become permanent.
Job Overview

This acquisition marketing role involves generating qualified leads (MQLs) through paid and organic marketing channels targeting specified companies.

Key responsibilities include:

  • Executing multi-channel acquisition activities.
  • Collaborating with Brand and Customer marketing teams to develop content for lead generation.
  • Managing and executing paid acquisition campaigns across social media, paid search, outbound lead generation, account-based marketing, partnerships, and more.
  • Creating prospect-specific marketing collateral such as whitepapers, newsletters, and buying guides.
  • Organizing relevant events for lead-generation activities.
  • Working closely with the Sales Team to support the conversion of MQLs through the sales funnel, including pitch marketing support where applicable.
  • Ownership of KPI data and reporting for acquisition marketing activity, including budget management and performance.
  • Sustaining efforts to meet environmental targets.
Success Metrics

Evaluation of performance will be based on:

  • Delivery of Marketing Qualified Leads vs. annual forecast.
  • Efficiency of marketing spend and cost per MQL metrics.
  • Prospect Conversion %.
  • Progression against Personal Development Plan.
Ideal Candidate Profile

We seek candidates with experience in paid online marketing, including PPC, Social Media, and Partnerships.

The ideal candidate should have a proven track record of creating effective campaigns and marketing collateral, demonstrating optimization and performance improvement.

Experience in organizing events and industry conferences is also desirable.

A background in marketing within B2B software, IT, or other relevant annuity revenue marketing models is essential.



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