Data Insights Director
3 days ago
About the Role
We are seeking a highly skilled Data Insights Director to join our Marketing Sciences team at Group M Worldwide Inc.
As a Data Insights Director, you will be responsible for managing and developing relationships with senior clients (both internal and external) to provide analytical solutions for their most pressing marketing challenges.
You will lead the delivery of analytics and marketing effectiveness projects for clients by supervising teams of analysts – providing business insight, technical leadership, and quality assurance.
In addition to project work, you will also support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimisation for clients. You will also be responsible for ensuring that insights generated on analytics projects are evangelised and embedded into decision-making.
You will play a key role in new product development, using your data science expertise to improve our core offering in marketing effectiveness (econometrics / MMM) as well as create new analytical products that we take to market.
Salary: £120,000 - £150,000 per year.
About You
Your Background:
- Numerate / analytical degree such as statistics, econometrics, mathematics, sciences, or economics.
- Extensive experience using analytical methods within an agency / consultancy or marketing analytics team.
- Proven track record of delivering analytical projects for clients.
Required Skills and Qualifications
- Ability to build and grow strong relationships with senior internal and client-side stakeholders to become their trusted adviser.
- Strong problem solver with the ability to understand a client's marketing and business challenges and provide analytics led consultancy.
- Expertise in two or more of the following analytical skillsets: econometric modelling / market mix modelling, business forecasting, machine learning as applied in a marketing context, A/B testing and multivariate testing.
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