Senior Marketing Lead
3 weeks ago
We are seeking a Senior Marketing Lead to join our team at THG Ingenuity. As a Senior Marketing Lead, you will be responsible for owning the central marketing campaign plan for our brand(s) and acting as the guardian for all brand messaging and activity ensuring this is localised for target markets.
You will work closely with our Ingenuity strategy team to define and evolve the content plan and how this transcends the customer funnel (awareness, consideration & conversion). Your role will also involve collaborating with wider business subject matter experts / product owners to produce hero content as part of campaign agenda, ensuring their direct report across content / SEO and social further maximises this.
Key responsibilities of the Senior Marketing Lead will include:
- Developing and executing comprehensive marketing strategies to drive brand awareness, consideration, and conversion
- Leading cross-functional teams to deliver high-impact marketing campaigns and content
- Analyzing campaign performance and ROI to inform future marketing decisions
- Maintaining a deep understanding of our brand's target audience and market trends
We offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and creative marketing professional looking to drive business results, we encourage you to apply for this exciting opportunity.
At THG, we value diversity, equity, and inclusion and are committed to creating a workplace that is welcoming and inclusive for all employees. We celebrate individual differences and strive to create a culture that is respectful, supportive, and empowering.
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