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Brand Experience Manager
2 months ago
Job Summary
We are seeking an experienced Marketing & Design Lead to join our team at Impact Food Group. As a key member of our creative team, you will be responsible for developing and executing visually engaging marketing collateral for print and digital channels.
Key Responsibilities
- Brand Management
- Develop and maintain the Impact Food Group brand and our portfolio of consumer-facing brands, including the management and creation of brand guidelines.
- Asset Creation
- Create visual content to engage our stakeholders across multiple channels, including:
- Brand channels – website and social, company reports, brochures, and leaflets
- Consumer marketing – promotional posters, flyers, menu templates, digital screen/social marketing, loyalty mechanisms, environmental signage (restaurant branding, packaging, counter cladding, etc.)
- Conference marketing – brochures, flyers, banners, business cards
- Employee collateral – intranet assets, business presentation templates
- Campaign Development
- Work with the wider marketing, operations, and food development teams to transform research and ideas into fully developed concepts and campaigns.
- Project/Content Management
- Owning and sharing materials with the business through content library creation and management.
- Briefing colleagues and agencies where project support/input is required and overseeing relationships linked to creative/design processes.
Requirements
- A creative thinker with proven experience in marketing and design.
- Highly skilled in using Adobe Creative Cloud Suite – particularly InDesign, Illustrator, Photoshop, and Acrobat.
- 3+ years' experience in a creative marketing role, including B2C marketing.
- Demonstrable experience in brand creation and management.
- Proficient with MS Office – specifically PowerPoint and Word (Excel, Outlook, Teams highly desirable).
- A deep understanding of branding, layout, and typography with meticulous attention to detail.
- A keen interest in food marketing and current trends.
- Experience in creative project management.
- Educated to degree level (or equivalent) in marketing, design, or similar field.
- Familiar with content management systems (WordPress, SharePoint, etc.).
- Experience of working in the food industry.
- Additional creative skills such as video editing and photography.
What We Offer
- A competitive salary.
- A hybrid role – 2 days in the office.
- 25 days paid annual leave plus bank holidays.
- Life assurance and company pension scheme.
- Access to our extensive online learning platform and development opportunities.
- An employee wellbeing platform.
- Access to a salary sacrifice electric car scheme.
- IFG rewards for high street discounts.
- Annual Summer Party with company awards.
Additional Details
- Impact Food Group are committed to the safeguarding of children and our employees share this commitment.
- Successful candidates are required to undergo an enhanced DBS check, which we supply the cost for.
