Digital Marketing Strategist
6 days ago
We are seeking a skilled Digital Marketing Strategist to join our Marketing team at Innovative Technology. The successful candidate will be responsible for planning and executing SEO strategies, paid search campaigns, and other digital marketing initiatives to enhance our online presence.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic traffic
- Analyse website performance, conduct keyword research, and make recommendations for improvement
- Plan, execute, and monitor paid search campaigns across Google Ads and LinkedIn
- Produce regular reports on campaign performance and provide insights for future strategy development
- Collaborate with the wider marketing team to develop content suggestions and improve overall online presence
Requirements:
- Strong understanding of SEO fundamentals, including analytics tools and techniques
- Experience in managing and optimising PPC campaigns
- Knowledge of how SEO fits into broader marketing strategies, including content and social media
- Desirable knowledge of WordPress and HubSpot
What We Offer:
- A competitive salary of £40,000 - £60,000 per annum, depending on experience
- Flexible working hours and 32 days annual leave
- Enhanced maternity/paternity/adoption leave & pay, and enhanced Pension Contribution
- Ongoing professional development opportunities and a dynamic work environment
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