Freelance Product Marketing Strategist
5 days ago
We are seeking a highly motivated Product Marketing Manager to join our team in London. As a key member of our marketing department, you will play a pivotal role in driving the success of our Research and Trading Products.
Your primary responsibility will be to develop and execute comprehensive marketing strategies that align with business objectives and drive product growth. This will involve working closely with our product teams and sales departments to define product messaging, positioning, and target markets.
With a strong understanding of marketing principles and best practices, you will oversee a small marketing budget and track ROI. Your ability to work effectively in a fast-paced environment and collaborate with cross-functional teams will be essential in this role.
The ideal candidate will have 4+ years of experience in product marketing, preferably in a B2B environment, and a Bachelor's degree in marketing or a related field. Strong analytical and problem-solving skills, as well as excellent written and verbal communication skills, are also required.
Estimated Salary: £65,000 - £80,000 per annum based on experience and qualifications.
Key Responsibilities- Develop and execute end-to-end product marketing plans from pre-launch to post-launch, ensuring alignment with overall business goals.
- Conduct market research and competitive analysis to identify market opportunities and inform product positioning.
- Collaborate with product teams and sales to define product messaging, positioning, and target markets.
- Oversee a small marketing budget for the products, ensuring efficient allocation of funds and tracking ROI.
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